Good design and new technologies

Design is the art of creation; good design is a blend of functionality and aesthetic appeal. Yet even familiar objects can change their design. Sometimes they even have to change, to become viable for the future, environmentally friendly and simply better. Design and innovation go hand-in-hand because every technical development follows a design process.

We work with our customers to develop glass packaging that embodies their product idea and marketing strategy in three ways: in its look, feel and materials. Good design gives a product a clear identity and the right strategic position in the market.


If a packaging concept is to be successful, it is important to involve its producer in the innovation process right from the start. The more accurately and thoroughly we understand the requirements on the proposed glass packaging, the quicker and more efficient is our development work. Our glass specialists enjoy sharing their years of experience.

3D blueprints

In our in-house design bureau, experienced product designers work closely with our customers. They develop glass bottles and jars from the initial product idea right through to the specific article drawings and plans for the mould design. 

The customer's first decisions are made on the basis of detailed 3D blueprints. Even the closure and the label can be accurately depicted at this stage. Later on, models are made of wood or acrylic to refine the design even further and agreement is made on the label. Then, finally, the overall design is fine-tuned in a sample production run.


Whatever the food or drink you want to package – be it jam, mineral water, wine or beer – we offer some 2,500 kinds of glass packaging for your delicious products, in standard or customised designs. Thanks to its shape, colour and choice of finish, glass makes a product unique and unmistakeable. It is the design of a bottle or jar that determines whether the outer appearance of a product is stylish, distinctive and harmonious, before the consumer later passes judgment on the flavour of the contents. 

The design allows a product to speak for itself, reinforcing the brand message and giving the consumer additional information – not only through the details on the label but also by the image that its appearance conjures up.

We create products based either on our own design blueprints, with input from the customer, or on those of external packaging designers whom the customer has commissioned. In either case, the Vetropack specialists work closely with our customers. Careful coordination, communication and feedback are the basis for successful realisation of the initial idea for the product.

Colours from the furnace and the feeder

The shape, colour, finish and function are combined to form a single whole. It is only the interplay between these elements that makes each packaging design unique and in perfect harmony with the product and its marketing image. Glass is coloured either in the furnace or in a subsequent process in the forehearth or feeder. These different methods allow for flexibility and a broad spectrum of colours. 

In the traditional process of furnace colouring, we mix the colour into the molten glass that is made up of quartz sand, soda, limestone, dolomite and used glass. Depending on the colour, the proportion of used glass may be as much as 90%. We use this method to produce eight standard shades: brilliant white; fresh and stylish primeur; bright spring green; sparkling Vetrogreen; tasteful olive; golden late-summer feuille-morte; matte and cloudy cuvée and warm earthy brown.

Naturally, we can also meet your requests for individual colour shades. For smaller production volumes and special colours, our glassmakers add the colour concentrate to the molten glass in the feeder. The colour palette for your glass packaging ranges from dark cobalt and clear, water blue to subtle green and deepest black. 

Colour and function intertwined 

The colour of the glass not only determines the appearance of the packaging but it also has an impact on its functionality: the darker the colour, the more protection from light. Light can cause the colour of food and drink to change, vitamins to be lost or the flavour to be impaired, as well as reducing the shelf life of the product. That is why the degree of light transmission - or rather the protection from light – is particularly important when it comes to choosing the right colours for glass.